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CTV & Advertising
FAST/AVOD/SVOD mixes, identity, households devices, and audience measurement.
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“I don’t like passkeys”
1+ day, 6+ hour ago (433+ words) Passkeys are a fantastic technology. Since they are bound to the site they are created for, they cannot be phished by a hacker’s fake login screen. If a site suffers a data breach, passkeys are asymmetric and cannot be recovered…...
GhostCode exploits Entra enrolment for persistent access
3+ day, 9+ hour ago (503+ words) The campaign then moved victims through a chain that included WeTransfer links and password-protected HTML files presented as business documents. The lure masqueraded as a document-sharing service called FlipBook and used layered obfuscation, including encrypted redirect logic, before sending targets…...
TrustSink: How a Rogue External MFA Provider Steals Passwords | HackerNoon
3+ day, 5+ hour ago (1263+ words) Meet TrustSink, a technique that turns a rogue external MFA provider into a persistent credential trap. See how it works, why password resets may not remove the risk, and how defenders can detect rogue providers. Varonis Threat Labs identified a…...
Microsoft Entra Private Access offers a phased path beyond VPNs – 4sysops
3+ day, 8+ hour ago (22+ words) Microsoft is outlining a practical route for replacing traditional VPN access with Microsoft Entra Private Access, using identity, device health, and applicatio...
Linear TV resilience frustrates digital ad platforms
4+ day, 6+ hour ago (502+ words) About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains linear/Magnific.com According to Nielsen’s Gauge, just about one-half of all viewing on TV in the US is still delivered…...
Google Is Not As Safe A Place To Advertise As TV, VAB Asserts
4+ day, 14+ hour ago (64+ words) Join for Free(you'll return to this article) Read the whole story at PPC Land » What a difference eight months is making for the U.S. ad economy -- and U.S. ad forecasters. Winterberry this morning revised its outlook for…...
UK government rolls out passkeys to over 23 million users
4+ day, 23+ hour ago (195+ words) The UK government is expanding the use of passkeys, offering over 23 million citizens a more secure and streamlined method for accessing government services. This initiative aims to replace traditional passwords and two-factor authentication codes with biometric or PIN-based sign-ins, according…...
Wurl tags 140 billion monthly streaming TV impressions with content data
4+ day, 18+ hour ago (1004+ words) Yahoo DSP, StackAdapt and Viant are wiring in KERV, Peer39 and IRIS.TV signals set before each bid. What backs the claimed 70% share of ad-supported streaming? Wurl today opened its Content Intelligence Platform, a supply-side service that writes contextual signals into…...
NIST Finalizes Guidelines on Protecting Online Identity and Access Tokens From Misuse
5+ day, 4+ hour ago (216+ words) While the document is primarily written for federal agencies and the cloud service providers (CSPs) they work with, it can help any organization that handles identity tokens and related forms of identity assertions, said NIST Digital Identity Program Lead Ryan…...
GOV.UK rolls out passkeys to 23 million One Login users
5+ day, 7+ hour ago (373+ words) The UK government is rolling out passkeys to more than 23 million GOV.UK One Login users, as it moves to replace passwords with phishing-resistant authentication across its digital services. Nearly one in 10 daily GOV.UK sign-ins are already being made…...